The Prize Decoder
Promotion
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Your "Ticket" To Driving
Business Traffic Through Engaging Interactive Marketing
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How The Prize
Decoder Works to Drive Traffic |
Because each prize
decoder ticket has a chance of winning, ticket holders
are compelled to attend your promotional event to see if
they are one of the lucky winners.
Participants insert their ticket into The Prize Decoder Official
Prize Center, which then reads the bar code on the ticket.
A prize panel lights up, indicating if they've won a prize!
There are number of ways to get prize tickets into the hands
of your target audience:
 Do
a bulk mailing to targeted local
area residents within the proximity
of your dental office, optometry
clinic, auto dealership, or store. |
Present
existing in-store retail customers
with a ticket when they make
a purchase and invite them to
return during the dates of the
promotion |
Include
a ticket in employee's paycheck
envelope as an incentive to attend
the company event |
Mail
prize decoder tickets to companies
who will be attending an upcoming
trade show to entice them to
stop by your booth |
Offer
a ticket to each person who stops
by your tradeshow booth. Upon
filling in their contact information
on the back of the card, they
can scan their card to see what
they've won! |
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This promotional
strategy entices participants to enjoy the experience and
excitement of winning and they will gather around the display
and watch as others see what they have won. The interactiveness
of the Prize Decoder makes this promotion strategy impossible
to resist. |
Convenient,
Adaptable, And Reusable |
The
Prize Decoder is sure to boost attendance at any event
and it is easy to use. Simply take it out of the box and
your promotion idea is ready to go to work! The convenient
display is reusable with a generalized display board that
reads "First Prize", "Second Prize", and "Third
Prize". You can even tailor the prize board for your specific
promotion with customizable stick-on boards that can announce
your prize offers such as "Hawaiian Getaway" or "$10
free when you open a new savings account." You can also
order a custom stand with custom graphics to showcase your
Prize Decoder at your trade show booth; retail outlet or
you can place it in a convenient location where it would
be visible to your clients/customers. |
Control The Costs
Of Your Promotional Event |
Unlike other open
ended promotional strategies, the Prize Decoder promotion
allows you to precisely control the cost of your promotional
event by deciding how many tickets to distribute and how
many tickets are winners.
The Prize Decoder promotion allows you to set 4 tiers of
prizes:
First
Place Prize
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Second
Place Prize
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Third
Place Prize
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Non-winning
position (The non-winning tickets are identical
to winning tickets but do not light up the Prize
Decoder display.) |
Choose to make every ticket a third place prize winner
with small prizes such as a free drink, a logo-imprinted
key chain or other merchandising items. Or choose to
offer only a set number of winning tickets per tier.
The amount and types of prizes you choose to give away
are completely defined by you and your promotion budget.
We've taken extra measures to ensure that your costs are controlled. With our
patented, specialized ink process and additional security features, our Prize
Decoder Traffic Tickets are specifically designed to prevent fraudulent copying
or tampering.
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How Will You Design Your Prize Decoder Marketing
Event? |
Stop Traffic at Trade Show Marketing, Grand
Opening and Community Events |
The Prize Decoder is the perfect trade show
marketing or community event marketing technique. Passers-by
cannot resist the opportunity to stop by for a chance to
win. Use this interaction as a means to collect contact information
by requiring participants to fill out the back of their Prize
Decoder Ticket. As they are waiting their turn to swipe their
ticket, use this valuable time to engage in sales conversations. |
Driving New Traffic Through Your Doors |
The Prize Decoder is a powerful in-store promotional
tool for banks, retail stores, auto dealerships, casinos,
optometry clinic, dentists, and more. By mailing out tickets
to targeted local area communities, you can drive new potential
customers through your doors that may not have stopped in
otherwise. |
Encouraging Repeat Business |
Marketing
to your existing customer base is far more cost effective
and often results in a higher ROI than marketing to new
customers. Encourage established customers to return on
the day of your event by handing them a ticket with their
purchase several weeks before the start of the event. Strategically
plan your marketing event during key buying times -- such
as the holiday season, the back to school shopping days,
or during a sale or promotion. |
| Need More Promotion
Ideas? |
Ideas 4 Events offers free promotion design consulting. We'll work with you to
identify your promotional goals and help you design a contest around the
Prize Decoder and how to meet those goals.
From introducing a new product to the public, positioning your company as an
industry supplier on a B2B basis, to grand openings for retail stores or directing
traffic to your website, or even filling your trade show booth with buyers. Prize
Decoders Traffic Tickets are a powerful promotional tool!
Call Ideas 4 Events now at 800-743-6317 Ext. 1 to find out more
and to order your Prize Decoder Business Marketing Promotion Tool. |
